RANDOM : rihanna wants YOUR help creating a deluxe edition!

so today i received a very interesting e-mail from rihanna HQ! it read...

"You'll be pleased to hear that Rihanna will be heading into the studio soon to begin recording her incredible new album! As one of her most supportive fans, we'd like your help to create a special deluxe edition packed with exclusive extras. 

Tell us what features you'd like to see included in the deluxe edition of Rihanna's new album, by completing our short survey now."

obviously referring to the (as yet to be officially announced) 'loud' re-release, the questions consisted of what kind of music you would want to be put in the deluxe boxset, what extra merchandise and what type of DVD! i've taken a few screen grabs of the questions or you can click on the "short survey" link above to take the survey yourself to tell them what you want the deluxe set to include!

and here's some of the merchandise that could possibly be included...and you rate how likely it would make you want to purchase the piece:

my personal fave....

i hope no one clicks "very likely" for this mess....

they also showed you possible boxset combinations of the merchandise and names that the sets would have:


the 'gold limited edition" set

the 'platinum limited edition' set

and the 'standard deluxe limited edition' set....which looks like a miniature version of the 'couture edition', so i said i was not very likely to be purchasing that...

the survey even went into what type of DVD fans would want included and even what names for the DVD would be most appealing!

for me i said i'd prefer a live DVD, as the 'couture edition' included a behind the scenes of the artwork shoot and in the studio...so i'd worry that they would simply re edit that and include it...

ALLSSOO the survey even went into how much you thought each of the boxsets were worth and what price you'd be willing to pay!

the 'gold' edition was priced at £50, 'platinum' edition at £100 and the 'standard deluxe' at £20...

all in all an intriguing look into the marketing process of rihanna's next move...it feels they are really making sure they don't put a foot wrong. or it could be that they want the edition to be "for the fans, by the fans", an approach kylie minogue has taken before and gaga did with her 'super deluxe edition' of 'the fame monster'. to me this survey feels like a really positive move, as someone who regularly purchases limited edition pieces and deluxe boxsets, mainly for my own love of the limited editions, but also as my way of supporting the artists i love. i also like the thought of record companies actually taking note of what the "die hard" fans want, yes we will buy almost anything you put out, but why can't it be things we actually want!

looking forward to see where this goes next...